Pick a problem. We'll build you the customsoftware behind it.
We map how your business actually runs, then build the software that fits it. CRM, ERP-lite, DMS, warehouse & logistics, production & shop-floor, dashboards, and AI/ML. Built to fit, not force-fit.
✓30-min diagnostic·✓ Mutual NDA before we talk·✓ You own the code
30+
SOFTWARE & AUTOMATION BUILDS
5 lakh+
RECORDS HANDLED ACROSS SYSTEMS
2016
BUILDING OPERATIONAL SYSTEMS SINCE
100*
DEPLOYED ON TIME
BUILT FOR TEAMS ATPROMINANCE UPVC|SKTM|PHIFER|RELIANCE LOTUS|ZARON|ARASFIRMA|DVN ENERGY
§ 01 · THE ENEMY
Pre-built software that never fits how you actually work.
Generic tools force your business into their template — not the other way around. Your real process gets squeezed to fit software built for someone else.
And nothing connects. Excel here, WhatsApp there, ERP exports in between — stitched together by hand, by different people, every single day.
ONE COMMAND CENTRE · REAL-TIME VISIBILITY · UPDATED AS WORK HAPPENS
01
Enquiry → quote → order → dispatch → collection
every stage in one flow, one owner each
02
Live inventory, machine & production status
stock, dealers and shop-floor update as work happens
03
Targets, incentives & gamified performance
every rep sees where they stand, in real time
04
A smart layer: reminders, AI/ML alerts & voice agents
added only where it removes manual work
§ 02 · HOW WE WORK
We don't start with features. We start with your process — and find the gaps.
We run real sales campaigns on the same tech we build — so when we talk about quotes, dealers and collections, it's from running them, not reading about them.
BEFORE BUILD
We map your actual process — enquiries, quotes, orders, stock, dispatch, collections and ownership — to find where it breaks.
DURING BUILD
We build simple screens for the people who actually use them — and show you working software, not status decks.
AFTER LAUNCH
We track adoption, usage gaps and where the process still breaks — then keep tightening it.
01
Discover
map how it actually runs
02
Identify
find where it leaks
03
Build
simple screens for real users
04
Deploy
go live with the team
05
Optimise
track adoption & gaps
§ 03 · What to expect — The SFX Labs difference
Your business isn't generic. Why is your software?
We start with how work actually moves through your business. Then we connect the records, workflows and controls currently split across people, spreadsheets and software.
OPERATING BLUEPRINT · CONFIGURED TO YOUR BUSINESS
Dashboard data is illustrative interface content, not a client performance claim.
§ 03 · WHAT TO EXPECT — THE SFX LABS DIFFERENCE
Your business isn't generic. Why is your software?
We start with how work actually moves through your business, then connect the records, workflows and controls now split across people, spreadsheets and software. Pick your industry:
§ 04 · WHAT WE BUILD
Four kinds of build. Which one sounds like you right now?
01
Operations & Sales Software
revenue operations
Inventory's up, leads are coming in — but nobody knows who followed up, what was quoted, or what happens next.
We're typically 20–40% below most quotations — but that's not the point. Founder-led, business-first, and built for adoption so the software actually gets used.
Code & IP ownershipMutual NDANo lock-in
OWNERSHIP
100% code & IP ownership
Every line we write is yours from day one — full source code, repo access and docs handed over.
SPEED
Kickoff in days, not weeks
We map your process and start building fast — first working screen in weeks, not months. Outcome first.
CONFIDENTIALITY
NDA before we start
Your data, dealer lists and pricing stay yours. We sign a mutual NDA before any technical conversation begins.
TRANSPARENCY
Zero chasing
You see working software — not status updates. A dedicated PM keeps you posted so you never chase for progress.
FLEXIBILITY
No lock-in, ever
Own it outright, or let us run it under AMC. Leave whenever you want and keep everything.
LONGEVITY
Built to be maintained
A modern, documented stack (React, Node, SQL) any future team can pick up. No black boxes.
§ 06 · WHAT SOFTWARE WE BUILD
Software we've built and shipped for teams, brands, distributors & founders.
CRM & Sales
Leads, follow-ups, sales ownership, customer history and pipeline visibility.
Quotation
Pricing, approvals, revisions, quote PDFs and clean order handovers.
ERP-lite
Orders, stock, dispatch, collections and management visibility.
DMS / Dealer
Dealer onboarding, distributor orders, retailer mapping and channel performance.
SFA / Field Sales
GPS visits, route plans, dealer meetings, daily reports and field team tracking.
Mutual NDA. Your data can stay yours. Complete ownership or AMC. You chose.
Smart questions buyers ask us.
QUESTIONS
A SaaS product is built for thousands of businesses — so it covers the most common processes and leaves your specific workflows to workarounds. You pay monthly per user, you can't change how it works, and you own nothing. Custom software is built around how your business actually runs — your approval hierarchy, your stages, your dispatch process, your reporting. You own the code, pay no recurring platform fee, and it grows with your business rather than limiting it.
The most common ones: salespeople quoting different prices because there's no central pricing; orders getting lost between sales, warehouse and dispatch; collections delayed because nobody owns the follow-up; field visits that can't be verified; and management visibility that only comes after the damage is done. A custom application ties all of these into one system — built around your product catalogue, your channel, and your team structure.
It gives sales, stores and dispatch a single view of every order — from placement to delivery. When an order is ready, dispatch is notified automatically. When a delivery is missed, it's flagged with the responsible owner. No more chasing over WhatsApp. Every order has a status, an accountable person and a timestamp — so delays get caught before the customer calls you.
A DMS sits between a brand and its channel — tracking how products flow from brand to distributor to dealer to retailer. It gives visibility into secondary sales, scheme redemption, beat coverage and retailer-level order history. Without it, brands rely on distributor-reported data that's delayed or self-serving. With it, you see what's actually happening at retail in near real time.
A CRM manages leads, conversations and pipeline. A DMS goes deeper into the channel — how products move from your warehouse to distributors, dealers and retailers, plus schemes, secondary sales, fulfilment and beat plans. For businesses with a distribution network a DMS isn't a CRM replacement — it sits alongside it and covers the channel layer your CRM was never built for.
It logs every visit automatically — GPS location, time in/out, photos, notes and next steps — the moment the salesperson checks in. Managers see a live map of where the team is, which visits happened, which were skipped and what was discussed. No morning briefings to chase, no end-of-day reports to wait for.
Yes. Connected to your collections data it identifies overdue invoices, assigns them to the right owner, and sends a reminder at a set time — automatically. If the customer doesn't respond it escalates with a second message or triggers an AI voice call. For chasing 50–200 overdue accounts at a time, this removes the need for a dedicated collections caller.
It can call a customer, introduce itself on behalf of your business, state the overdue amount, ask for a payment date and log the response — with no human on the line. It handles 100 calls at once, follows a script, and escalates to a person only when there's a dispute. For large collections portfolios this cuts cost and time and ensures no account goes uncalled.
It depends on scope — modules, roles, integrations and process complexity. A focused Phase 1 covering CRM, quotation, orders and a basic dashboard is usually far more practical than a full ERP implementation. The right starting point is a discovery session where we map your process, decide what to build first, and give you a phased estimate — so you're not committing to a big number before you know what you're getting.
